American sports brand Nike takes its name from Nike, the Greek goddess of victory, and the brand’s logo was made as the visualized image of the goddess’s wings. Like such, a logo becomes a tool for the symbolic portrayal of a brand’s meaning. The term corporate identity (CI) is used similarly to the logo.
A CI is a big concept that includes the logo, color(s), advertisements and internal values of an enterprise. Enterprises and government organizations commonly use the CI design to significantly express the group’s visions and values. Most airports also have their own exclusive CI that stand out from among other airports! Today, we will take a look into Incheon Airport’s CI as well as the CI of other international airports to see what special features they have. J
Incheon Airport: “A Hub Airport That Extends Into the World”
Incheon Airport is a major international airport of South Korea. The airport ranked number 1 in the world on the Airport Service Quality (ASQ) Awards for twelve consecutive years to be recognized not just by Korea, but the entire world. Incheon Airport opened on March 29, 2001 and is celebrating its 20th anniversary this year. Now, let’s take a closer look at Incheon Airport’s CI!
Incheon Airport’s early CI featured an overall composite design of a bird powerfully taking off in flight in a shape of a traditional Korean depiction of clouds while also incorporating the taegeuk iconography. It represented Incheon Airport as a hub airport stretching out into the world encompassing mankind, logistics and information as an advanced, futuristic, 21st century airport. The CI can be seen as a fusion of the dynamic imagery of a bird and the taegeuk pattern in a traditional Korean depiction that created an image of an airport in flight.
In light of its 10th anniversary, Incheon Airport modified its logo. The symbolic emblem continued to be used, but “IIAC” for “Incheon International Airport Corporation” was changed to “Incheon Airport” while preserving the airport’s logo of being the “advanced 21st century hub airport of Northeast Asia.”
This year, in celebration of its 20th anniversary, Incheon Aiport incorporated an emblem with the addition of the number 20 alongside the CI! The colors were united and dynamism was added with an airplane in flight to create an image similar to Incheon Airport’s CI, but also encompasses the congratulatory meaning of the airport’s 20th anniversary.
Dubai Airport: “Urban Image of Energy and Modernity”
Dubai International Airport is the second largest airport in the United Arab Emirates. The airport opened officially in 1960 and took root as the strategic point of international transportation that connects Asia with North America, South America, Europe and Africa.
Dubai Airport’s CI does not use images of an airplane or the globe, but was designed using the airport’s abbreviation “DXB”!
The CI aims to show a modern style made through three-dimensional graphic design. The two arrows create the shape of an “X,” symbolizing the various routes that converge toward a single point with Dubai as the main airport hub. The CI depicts an image of the airport as the strategic point of international transportation!
Also, the overall colors are colors generally used on airport signs and portrays a modern and warm city by straying away from the typical Arab image. Furthermore, the contrasting colors of yellow and indigo were used to give a fun and charming representation of the airport’s image.
Munich Airport: “Connecting People With People”
Munich International Airport became Germany’s second airport in 1996 after Frankfurt Airport. As the hub airport of Germany’s Lufthansa Airlines, Munich Airport had the seventh highest number of passengers among European airports as of 2010.
The CI design of Munich Airport is the letter “M” that stands for the first letter of the airport’s name. “M” is the symbolic CI that was used by Munich Airport for a long time, and the blue diagonal line represents the connection between people. The fresh blue color was added to supplement the gray and white colors and to visually play the role of a bridge!
Through this CI image, Munich Airport shows that an airport is not only a place for transportation or movement, but is also a space where employees can demonstrate their passions and abilities while providing passengers with unique experiences.
Kansai Airport: “Airport is Part of the Travel Experience”
What meaning is hidden in Kansai Airport’s CI? Kansai Airport considers an airport to be part of the travel experience, and there are two factors that are essential for a fun airport experience hidden in the CI.
The first factor is that the color blue represents rest and comfort while the second factor is the color red that signifies the thrill and delightfulness of traveling. The two factors are balanced and combined to create a new and single point.
Today’s post covered the various CI of international airports! Isn’t it fun to learn about the different expressions of each airport’s values? We will return with more interesting stories about airports, so stay tuned!